Over 37 years of research experience

Impulse Research Corp.

Overview

Impulse Research, a full-service public opinion and marketing research firm, has significant experience and expertise in all public opinion research methodologies, including quantitative (surveys) and qualitative (focus groups and depth interviews). Since 1976, Impulse Research has used in-person, mail, telephone and Internet interviewing for national regional and international research studies for a variety of PR firms, major corporations, government agencies and professional organizations among respondents world-wide.

 

As Internet research pioneers, in 1994 we began conducting on-line surveys, focus groups and other types of online research; since then we have conducted thousands of on-line projects.

 

We also publish the Impulse Survey of Focus Facilities, an annual 300+ page directory of focus group conference/viewing rooms throughout the world, with user-ratings by moderators and researchers.  And we collaborated with PR icon Thomas Harris on the Thomas Harris/Impulse Research surveys of the Public Relations industry.

 

Impulse Research Principals

Late founder Bob Novick, Varda Ullman Novick and Steve Taylor have had over 40 years of professional research and polling experience. Their backgrounds include university teaching positions in New York and California, research positions at major consumer products and advertising firms, as well as positions in broadcasting, public relations and health-care research.

 

Awards

Impulse Research has received both the Public Relations Society of America's Silver Anvil and the American Marketing Association's Effie Award for research supporting and evaluating public relations and marketing campaigns.

 

A partial listing of clients we have served:

ADVERTISING and PUBLIC RELATIONS AGENCIES

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Contact info: Phone: 310.559.6892 / Fax: 310.839.9770

·       Anderson Publicity

·       Burson Marsteller

·       BBDO

·       CLM (Current Lifestyles Marketing)

·       Common Ground PR - St Louis

·       Cramer-Krasselt

·       CUBE PR

·       DeVries PR

·       Dome Communications

·       Doyle Dane Bernbach

·       DMB&B

·       Dailey & Associates

·       Deutsch Advertising

·       Edelman PR Worldwide

·       Evans Larson

·       Fleishman-Hillard

·       FoodMinds

·       GCI Group

·       Golin/Harris Worldwide

·       Grey Advertising

·       Hakuhodo Advertising

·       Hill & Knowlton

·       IMS Interactive

·       Ketchum

·       Kris PR

·       McCann Erikson

·       LeGrand Hart

·       Leo Burnett

·       Lewis & Neale

·       Manning, Selvage & Lee

·       Marina Maher Communications

·       Maverick PR

·       McCann Erikson

·       MWW Group

·       NRS Public Relations

·       NW Ayer

·       Oglvy PR

·       PRWeek Magazine

·       Robert Marston & Associates

·       RockPR

·       Ruder-Finn, Inc.

·       Sunshine, Sachs & Associates

·       Verse Strategic Communications

·       Vorhaus PR

·       Waggener Edstrom Worldwide

·       Weber Shandwick Worldwide

·       WeissComm Partners

·       Wheatly-Timmons

·       WKPR

 

 

CONSUMER PRODUCTS

 

·       3M

·       Ace Hardware

·       Allied Signal

·       Amazon.com

·       Angel Soft

·       Anheuser-Busch

·       Aussie

·       Avent America

·       Avon

·       AXE

·       Bally's Total Fitness

·       Best Buy

·       Bicycle Playing Cards

·       Bosch Appliances

·       Breath Rite

·       Buick Division of General Motors

·       Cars.com

·       Clorox

·       Degree Girl

·       Disney Online

·       Dockers

·       Dove

·       Durex Condoms

·       Dymo

·       Eckerd Drugs

·       eHarmony.com

·       Endicia

·       Energizer

·       EXPO White Boards

·       Family Violence Prevention Fund

·       Fearless Flowers

·       FTD Florists

·       Furminator

·       GMC Division of General Motors

·       Gillette

·       Glad Bags

·       GoodNites

·       Greenies pet food

·       Harley Davidson

·       Head & Shoulders

·       Huggies

·       Jafra Cosmetics

·       IKEA

·       In-Sink-Erator

 

 

 

·       Kilz

·       Kohl's

·       Lenscrafter Eyewear

·       Levi Strauss

·       LG Consumer Electronics

·       Maaco Auto Body

·       Mattel

·       Maytag

·       Mobil 1

·       The Medicine Shop

·       MotherProof.com

·       NaVy (cosmetics)

·       Nike

·       Norelco

·       Old Navy

·       Orkin

·       OxiClean

·       Pampered Chef

·       Panasonic

·       ParentMatch

·       PediaShure

·       Pine Mountain Logs

·       Pointer Jeans

·       Polaroid

·       Proflowers.com

·       Purple-Moon.com

·       RealEstate.com

·       Sears

·       Secret Deodorant

·       Sega of America

·       Serta Sleep

·       Staples

·       Sunglass Hut

·       Texas Instruments

·       T3 Micro

·       Toy's 'R Us

·       Ultra Dog Food

·       Unilever

·       Uni-ball Pens

·       VoiP

·       V-Tech

·       Weber Grills

·       WebVet

·       Zobha

 

 

FINANCIAL / INSURANCE / LEGAL

 

·       Allstate Insurance

·       Association of California Life Ins. Cos.

·       Bank One Corp.

·       Chubb Group

·       Beneficial Standard Life

·       Burling Bank (Chicago)

·       California Federal Savings

·       Citicorp/Citibank

·       Diner's Club

·       DLJ Direct

 

 

 

 

 

·       Experian

·       Family Credit COunselinf Bureau

·       Fleet Norstar

·       Great Western Savings

·       The Hartford

·       Household International

·       Key Band

·       Moneygram - American Express

·       Schwartz Cooper Law Firm

·       Security Pacific Bank

 

 

 

 

 

FOOD RELATED INDUSTRIES

 

·       Arby's

·       Applegate Farms

·       Avocado Board

·       Barilla Pasta

·       Beachnut

·       Beatrice/Hunt-Wesson

·       Borden's

·       Breyer's Ice Cream

·       Bush's Baked Beans

·       Butterball Turkey

·       (CPK) California Pizza Kitchen

·       California Wine Council

·       Campbell's Soup

·       Caribou Coffee

·       Carl's Jr.

·       Cheese Board

·       Denny's Restaurants

·       Dole

·       Egg Board

·       Eggo

·       GoodLife Recipes

·       Gallo Winery

·       Heinz

·       Johnsonville Sausage

·       Kal Kan (Pet food)

·       Kellogg’s

·       Knorr Soups

·       Kraft/General Foods

·       (KFC) Kentucky Fried Chicken

·       Longhorn Steakhouse

 

 

 

 

 

 

·       Marzetti Salad Dressings

·       McCormick Spices

·       McDonald's

·       M&M/Mars

·       Mushroom Council

·       Fluid Milk Board (Milk Mustache)

·       Merci Chocolates

·       National Dairy Council

·       National Pork Board

·       Nestlé

·       Nutripals

·       Nutro-Ultra (Pet food)

·       Orville Redenbacher-SmartPop

·       Oscar Meyer

·       Paul Masson Winery

·       Patak's

·       PediaSure

·       Pedigree (Pet food)

·       Pop Smart

·       Pork Producers Board

·       Quaker

·       Ragu

·       Royal Canin (Pet food)

·       Royal Crown Cola

·       Sargento

·       Similac

·       South Beach

·       Twix

·       U.S. Apple Association

·       Weight Watchers

·       Wilton/COPCO

·       Zatarain's

 

 

 

 

 

 

 

HEALTH RELATED

 

·       Abbott Laboratories

·       Allergan (Internet)

·       Alzheimer's Association

·       American Association of Orthodontists (AAO)

·       American Cancer Society

·       American Dietetic Association

·       American Heart Association

·       American Medical Association

·       Arthritis Foundation

·       Bayer

·       Boehringer Ingelheim Pharmaceuticals,

·       Easter Seals

·       EatRight.qrg

·       Eli Lilly

·       FHP (HMO)

·       Fox Hollow Technologies

 

 

 

 

 

 

 

 

·       Galderma Laboratories L.P.

·       HealthAllies.com

·       Hoffman LaRoche

·       Identigene

·       Johnson & Johnson

·       Lighthouse Career Awards

·       Medical Advertising News

·       Medicap.com

·       Merck

·       National Ovarian Cancer Coalition

·       Omron

·       Orthopedic Hospital

·       ParentMatch.com

·       Pfizer

·       Pharmacia & Upjohn

·       Physicians Prescribing Reference

·       St. John's Hospital

·       Varilux

·       Zicam

 

 

 

 

 

 

 

 

HIGH TECH / BUSINESS to BUSINESS

 

·       Arrow Electronics

·       BING

·       CyberSafe

·       Epson

·       Earthlink

·       Hotmail

·       IBM

·       Lexmark

·       Mitsubishi

·       Pac Bell Wireless

·       MCI

·       MediaFLO

·       Microsoft

·       MotherProof.com

·       MSN

·       NAMM (Natl Assn of Music Merchants)

·       NCR

·       Northern Telecom

·       Northwest Bell

·       Norton

 

 

 

 

 

 

 

 

 

·       Okidata

·       Opinionware.com

·       Philips

·       PC World Magazine

·       PriceRadar.com

·       ProtectMyID.com

·       QKnow

·       Qwest

·       Raytheon

·       SITA (Airline communications)

·       Symantic

·       TotalVid

·       Toshiba

·       Unisphere Solutions

·       Verizon

·       Western Digital

·       Yahoo.com

 

 

 

 

 

 

 

 

 

 

TOURISM / TRAVEL

 

·       Air New Zealand

·       Australian Tourist Commission

·       Bahamas Ministry of Tourism

·       Carnival Cruises

·       Celebrity Cruises

·       Crystal Cruises

·       Ft. Lauderdale Travel & Tourism

·       Los Angeles Dept. of Airports

·       Madam Tussauds, London

·       Mexico Tourist Bureau

 

 

 

 

 

 

 

 

 

 

 

 

·       Royal Caribbean Cruise Line

·       San Antonio

·       Sea World

·       SkyMallTravel.com

·       South African Airways

·       City of Stockholm

·       Universal Studios

·       UCLA Conference Center

·       Westin Hotels

 

 

 

 

 

 

 

 

 

 

 

 

UNIVERSITIES/ASSOCIATIONS

 

·       AAA (American Automobile Association)

·       Association for Manufacturing Technology

·       Association of California School Administrators

·       California Association of Realtors

·       California State Lottery

·       California Teachers Association

·       Empowered - UCLA Extension

·       Ford Foundation

·       Kiwanis International

·       Lemelson/MIT Awards Program

 

 

 

 

 

Page Updated May 2014

 

 

 

 

 

 

 

 

 

 

 

 

 

 

·       Lions Clubs International

·       Los Angeles Unified School District

·       New York Judicial Commission on Justice for Children

·       Partnership for Plastics Progress

·       PAWS (People Helping Animals)

·       State Bar of California

·       The Lighthouse (services to the blind)

·       UNICEF

·       University of California, Los Angeles

·       University of Southern California